Our team

My name is Karel Paesmans. My wife, Heidi Vanreppelen and I manage and own Fruitsnacks. My great-grandfather, grandfather and father were fruit farmers, which is how I ended up in the business. In 2005 I took a trip to Scandinavia, where I saw and experienced all that fruit and health mindedness at the office could offer. Because this was closely related to my own philosophy on life, I decided to introduce it here in Belgium too.

And now, all this time later, I can proudly say that Fruitsnacks is the largest supplier of office fruit baskets in Belgium. Through my own well-spent efforts, I guarantee employers that the fruit they order is 100% tax deductible. 

Every Wednesday I still make my way to the early-morning market to select the fruit you find in your fruit basket the week after. Here at Fruitsnacks, providing you with the very best in quality is our highest aim — that and providing you with outstanding service.

It’s been said that behind every strong man there is an even stronger woman. There's no doubt that this is absolutely the case here at Fruitsnacks. Heidi Vanreppelen is the driving force and mastermind behind the management and coordination of fruit basket assembly every week. She is a true perfectionist, which is what always inspires and motivates her to supply fruit of the highest quality. In addition, Heidi bears ultimate responsibility for Logofruit®. Every logo-apple, from prototype to final product has to pass by her first before going into production.

In the end, Heidi lives a life behind the scenes as Fruitsnacks Manager. However, that’s a conscious decision on her part. She doesn’t really enjoy being in the spotlight. All she needs is her orchards and a good book to cosy up with.

I am Roel Paesmans, and as my surname suggests, the son of Fruitsnacks managers Karel and Heidi. I have recently joined the Fruitsnacks family with great enthusiasm!

After having lived in Antwerp for a while, I now return to the area I know best and where I love to be. As the son of this family, I grew up literally in the middle of the orchard and entered the farm life with the fruit spoon. As a young snaak I have already seriously seen my pears during holiday and weekend work.

I come from a real entrepreneur's nest and because the apple doesn't fall far from the tree, it started to tickle quietly. I'm really looking forward to joining a great dynamic team with a real 'go-with-the-banana' mentality and helping my parents build on their life's work! The tasks I will be taking on are mainly related to logistical, financial and operational operations. I will also be responsible for HRM.

In my spare time I will try to do a lot of sports, such as jogging or fitness and we will make applesauce from our opponents every week with my 'enthusiasts' football team. In addition, I am a huge nature lover and like to go on adventures in our orchard. The fact that we try to cultivate Fruitsnacks in such an environmentally friendly way is very close to my heart!

Tatjana is responsible for the development and follow-up of our ERP system. She maps out our business processes and strives to improve them in the short and long term. She does this by further developing our ERP system and always looking for more efficient solutions. Tatjana is also responsible for coordinating the customer service team. This way she supports the daily operations of Fruitsnacks.

Besides ensuring a more efficient work environment, she is also a dear mother of two sons. She likes to go jogging with her best friends so she can combine a nice chat with condition training. She also likes to travel and, like many of us, can enjoy good food.

A creative jack-of-all-trades, that's what we need as a marketer at Fruitsnacks! Brett is a true all-round marketer and is in charge of all our marketing campaigns. From copywriting to editing photos and videos!

She considers herself lucky that Fruitsnacks' orchard is often a photo and video location to provide you with the most fun content. Because say it yourself, it's a beautiful location, isn't it? Apart from everything around marketing and photography, Brett also enjoys watching series on Netflix in her spare time and meeting up with friends and family.

Chantal is here to answer any questions about fruit at work! As a sales assistant, she knows our offerings inside out and will suggest the best options to you. She is also responsible for the smooth follow-up of orders for Logofruit®.

She lived in the south of France for a long time, but returned to Belgium. Chantal lost her heart to a fruit grower and is therefore a perfect fit for Fruitsnacks. Her little dog and two cats are her big eye candy. She also enjoys the little things in life. At home, you can often find her behind the cooking stove. Chantal loves to cook and also spoil her friends with delicious food!

Doménica is our sales and marketing manager. Sales is in her blood, she is a real networker! Together with the rest of the team, she wants to take Fruitsnacks to the next level!

She is a proud mother of a daughter. After work you can find her in nature. Hiking, travelling and shopping make Doménica a happy person! She is also a real animal lover. At her home, there are two bunnies and two dogs running around.

Our account manager Daan is ready every day, full of enthusiasm, to explain to companies all the advantages of fruit at work! His mission: to make your company a healthier place to work. As a marathon runner in his spare time, he knows how important it is to combine sport with healthy nutrition. He brings that experience into his sales talks as well. Thanks to our fruit, your employees can also maintain a healthy lifestyle at work.

Daan has two faithful four-legged friends at home, Hazel and Elmo! That Daan is an animal lover is also obvious at work. Our Chief Happiness Officer Billie has found, next to her bosses, a best friend in Daan to go for a walk during the lunch breaks.

Mira is one of our account managers and coincidentally or not, she is a big animal lover. At home, she enjoys a walk with her dog Tiny and at work with our Chief Happiness Officer Billie.

She is a true nature lover and therefore feels completely at home among the fruit trees at Fruitsnacks! Then add in some more sun and holidays and she almost finds herself in her favourite country: Italy. Travelling makes her happiest!  And enjoying a drink with friends, for her that also equals an instant holiday feeling!

Billie Paesmans started as Chief Happiness Officer at Fruit Snacks from a young age! Her playful nature makes everyone immediately happy when entering the office. Billie is also very curious and sometimes pokes her nose into someone else's papers. You can take that very literally. She looks forward to daily walks with the whole family!